All of these items are respectively either manufactured under the same company as products like Niagara water, Bumble Bee, Huggies, or have been … MSNBC.http://www.msnbc.msn.com/id/38600485/ns/today/, When to Buy Brand Names vs. Knockoffs. So, the brand is a wider term than a product. Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. How can you throw a fun dinner party on a budget? To find out, I spoke with a supermarket dietitian, Heather Steele, RD/LD. Both contain H 2 O molecules; both went through the same types of purification processes; … Note that Opel and Vauxhall ate no longer GM brands as it was sold to the french PSA Group. Store-brand baby formula has to meet the same safety standards and nutrition guidelines as brand names. You cannot own a word exclusively and universally; only for the actual products and services you offer. May 31, 2017. If you pay attention to the communication that different brands are doing on the market, you will notice in many cases, brands that are using the same name for a different type of business or product category. When it comes to the comparison shopping, your product is only grouped with that ASIN. (Jan. 31, 2011)http://www.consumerreports.org/cro/magazine-archive/2010/october/shopping/store-brands-vs-name-brands/overview/index.htm, Barger, Jan. "Are generic or store-brand formulas less nutritious than name-brand formulas?" Zing! Depending on the location, brand names and their design/packaging can be wildly different to account for local sensibilities and tastes. Frequently the manufacturer's brand (e.g .Rowntrees) is visible to the retailers and helps them to choose a supplier, but not to the consumer, as the product may have a name like Yorkie. Butter. It isn’t hard to find different manufacturers using the same brand name. You’d be surprised at how many well-known brands share names: Burlington:  Brand shared by discount retailer and holding company, Finlandia: Cheese and vodka share a brand, Apple: Records and computers are famous brand twins, Eos: Cameras, cars and software share brands, Then there are the sound alikes: Thompson and Thomson, Sonoco and Sunoco, Sysco and Cisco, Coke and Koch…. kelleykeller.com/brand-name-product-name-business-name-whats-difference Same product, different brands. Some people say that Best Foods and Hellmann's use different recipes, which are based on the original recipes, but both products have the same ingredients. So, when Lay's owner PepisoCo acquired the company in 1989, they decided to keep the Walkers name and re-brand it with the Lay's logo rather than absolve it into the Lay's brand altogether, seeing as the loyalty for Walkers was already there. The name of a product among people is just because of the brand. She says “they have the same requirements as any other brand for processing and manufacturing. Read this first. It’s thought that store brand products use poorer quality ingredients, leave out ingredients, and are otherwise sub-par. CBS News. Brand Name. So can you have the same trademark as somebody else as long as you are providing completely different products and services from that other trademark? We all know that sometimes store brands may not compare to name brands…BUT did you know that many store brands are actually manufactured under a “private label” by big brand companies specifically for that retailer and sold at a fraction of the cost?. GM sold these money-losing brands. Federal Citizen Information Center: 66 Ways to Save Money, Consumer Reports: Store brands vs. brand names? The qualitative phase will obtain conscious and sub-conscious thoughts which will help us to develop the quantitative survey instrument. Mineral and/or carbonated water is different, of course, but if we're talking about regular old "purified water," the store-brand water is just like the brand-name stuff. In the butter room, we would load the wrappers and boxes for brand-name butter. But, because Amazon takes care of much of this process and experience (ie. I discovered this week that a company is marketing the same product for two different customer segments in differently branded packaging despite being the same inside. what often makes a brand a brand), sellers struggle to present this differentiation. Quality and personal preference m… Aside from the names and flavor offerings, the two chips are essentially the same. One of the requirements for a brand to be registerable as a trademark is that it must distinctive You’ve come up with the perfect name for your business (or a product or service), but after carrying out a search, you find that another company is already using it. In Singapore, as it probably is in other countries, we have more than one company fighting for ride-sharing dominance. Here, however, we have two manufacturers of bright colored, silicone kitchen tools, both using “Zing!” with an exclamation point as their trademark. This helps it to leverage the brand equity and positioningof the existing famous brand to get initial traction. I worked in a dairy plant for a few months. one brand name. But is this really true? It is the exact same butter. Sometimes it’s about product quality or different marketing styles or speed at which you can release the changes to the product. In some scenarios within the individual brand approach, each brand may have some crossover in terms of personas each appeals to, but in other cases it will be vastly different. Money Talks News. These Brands Go By Different Names In Different Countries And It’s Just Not Right See what 28 brands are called in different parts of the world, and brace yourself for a bit of culture shock. "7 Things You Should Always Buy Generic." Qualitative research also provides clients with the possibility to better unde… The main advantage of having the company and the product/service sharing the same name is that it is much more cost effective to build the brand in the early stages. Since 2007, both products have featured the same exact logo to make the brands look like sister products. Store brands vs. brand names? Owning your brand name is critical for your business, but what many people don’t realize is that owning a trademark on your brand name is not the same as owning a unique name. June 19, 2010. a trademark or a brand name becomes just as important as the product or service that the business provides And the answer to that is yes because when you register a trademark, you don't get a monopoly over a word, phrase, or logo itself. The purpose of a qualitative phase is to explore the mindset of the customer and to elicit the voice of the customer. Brand extension (also called brand stretching) is a marketing strategy where the company makes use of its existing established brand name for a new product or a new product category. Look for differences between product labels with the same brand name to make sure you choose the product that is right for you. Sometimes, a brand name is the same as the name of the company. Check the ingredients on the store versions of your favorite cereals -- most are almost exactly the same. Change the wrappers and labels to a store brand. These brands are also called “Brand Twins”. If you're looking for a Burger King in Australia for example, you're out of luck. – SailingmanWork For example…I am selling a 100ml of Vera Wang Princess and that particular product has 10 different ASIN but yet they are all exactly the same product. A different product or category– Launching a new flavou… Brand Twins: Shared Brand Names for Different Products. Sept. 30, 2010. But before name research begins, it … Sometimes it's due to franchising, sometimes because the meaning of the word is different elsewhere. You also need to consider what relationship any future products are going to have with your first (if any) - do they complement, compete, same markets/customers, etc. Abvera's active ingredient is docosanol, which is actually clinically proven to heal cold sores and shorten their duration. And run that order. BabyCenter. AskMen. Do you think this is wise? Same Product, Different Branding? • … "Followup -- What's in a (Brand) Name?" Owning your brand name is critical for your business, but what many people don’t realize is that owning a trademark on your brand name is not the same as owning a unique name. Docosanol is NOT available as a generic product, they hold drug exclusivity rights the same way name brand prescription drugs do. Money Talks News. In such cases, the company realises that its name is more suitable to be recognised as the identity of all its products and services. Sometimes, a company categorises products with similar features under one brand and others under a different brand. We have Uber, which everybody knows by now, and then we have Grab - a brand that is less of a household name to most people living outside of Southeast Asia. There are almost a thousand trademarks on the name “Delta” for everything from airlines to faucets to power tools. (Jan. 31, 2011)http://www.babycenter.com/404_are-generic-or-store-brand-formulas-less-nutritious-than-bra_1334547.bc, Generic and Store Brands vs. What differentiates many products (if they come from the same manufacturer) is the experience the consumer has in purchasing and owning the product. We have several types of customer and wondering what people think about that as a company branding strategy. That is because trademarks are granted by classification of goods and services as defined by various international agreements. Heather confirms that store brand foods are just as safe as name brands. 2. Headed to the grocery store? Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). Your dirty laundry won't mind which brand of bleach you choose. MedicineNet: Generic Drugs, Are They as Good as Brand Names? Weird & Wacky, Copyright © 2020 HowStuffWorks, a division of InfoSpace Holdings, LLC, a System1 Company. Qualitative research can deliver a wide range of information regarding attitudes, beliefs, and opinions, as well as to allow for an examination of different social and psychological backgrounds. Few key points to note here – 1. Opel Karl and Vauxhall Viva are essentially the same product. • Check the medicinal ingredients and how much of each ingredient is provided in the medicine. You consent to our cookies if you continue to use our website. you can’t get from a distributor the same exact item another seller is selling with their own brand, which even though it’s identical, it does not have their brand name on it, or their packaging, upc codes, etc, and still sell it under their brand and add your offer to their listing… this is a violation and Amazon can close your account for this… because you are delivering an item that is not the same that … All other products just alleviate the symptoms until the sores run their natural course. Moreover, a well-coined name can build equity for your product, while making consumers think differently about your company brand. I founded a new company with the same name as a famous brand – can they co-exist? Companies in America often go by different names abroad. Run that order. (Jan. 31, 2011)http://www.cbsnews.com/stories/2010/06/19/earlyshow/saturday/main6598113.shtml, Johnson, Stacy. Among some shoppers, store brands have a reputation as a bad knock-off of the original products. vs. Zing! It seems that the only difference in the products is how the name is described. The new product is called a spin-off.. Facebook raised a ruckus last year when it applied to trademark “face”–yet there were hundreds of “face” trademarks granted before Facebook made their application. (Jan. 31, 2011)http://www.moneytalksnews.com/2010/09/09/7-things-you-should-always-buy-generic/, Johnson, Stacy. This new product or product category (called a spin-off) substantially different yet logically related to the well-known original product. Consumer Reports. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. Now they're making hundreds of millions. Both have exactly the same commercials and advertisement but with the names switched. Information about the device's operating system, Information about other identifiers assigned to the device, The IP address from which the device accesses a client's website or mobile application, Information about the user's activity on that device, including web pages and mobile apps visited or used, Information about the geographic location of the device when it accesses a website or mobile application. (Jan. 31, 2011)http://www.moneytalksnews.com/2010/09/30/followup-whats-in-a-brand-name/, Not better than the real thing, but just as good. The same is true with Heartbrand family of ice creams that also go under variety of different local names as “Unilever” uses the recognizable brands after acquiring a local business. In fact, shared brand names are more common than you might think. To keep things straight for those who rely on brand recognition for their next snack or purchase, check out the below infographic from Just The Flight. -- October 2010. Sept. 9, 2010. The significant difference between product and brand is that a product is a single entity, but there can be millions of products under a single brand. How can you throw a cocktail party on a budget? October 2010. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. (Jan. 31, 2011)http://www.askmen.com/money/investing_150/166_investing.html. Here are some tips: • Read labels carefully. In fact, shared brand names are more common than you might think. Sometimes the change makes … Usually these are non-competing brands in different product categories. And positioningof the existing famous brand to get initial traction Generic drugs, are they as good brand... Types of customer and to analyse our traffic brand of bleach you choose better than the real thing, just. 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Foods are just as safe as name brands room, we have several types customer! About product quality or different marketing styles or speed at which you can release the changes to the that., Consumer Reports: store brands vs. brand names 's in a ( brand ), sellers struggle to this. Company branding strategy party on a budget the qualitative phase is to the!